Jacob Affeldt on Building a Better Cannabis Retail Experience in Minnesota

As Minnesota's legal cannabis market continues to mature, retailers are learning in real time what it takes to earn customer trust while navigating a rapidly changing industry.

In the latest episode of The Canna Connect Show, Stephen Eigenmann sits down with Jacob Affeldt, founder of Frostbite Dispensary, for an in-depth conversation about launching one of Minnesota's newest independent dispensaries.

Rather than focusing solely on products, Jacob explains why customer experience has become Frostbite's greatest competitive advantage. From developing relationships with cultivators years before opening to maintaining one of the state's highest customer return rates, Frostbite has built its business around education, service, and consistency.

The conversation also explores:

• Preparing inventory months ahead of 4/20

• Minnesota's cannabis supply chain challenges

• Why testing delays impact every retailer

• The complexity of cannabis delivery

• Working directly with local cultivators

• Independent retailers versus multi-state operators

• Medical cannabis and the future of Minnesota's market

Jacob also shares why he believes face-to-face relationships continue to matter in an increasingly digital industry, a philosophy that closely mirrors Canna Connect's mission of building Minnesota's cannabis community through meaningful connections.

Whether you're an entrepreneur, cultivator, retailer, or simply following Minnesota's cannabis rollout, this episode offers valuable insight into the operational realities of opening and growing a successful dispensary.

Watch the full interview on The Canna Connect Show.