Surfside: Why Data Driven Marketing Wins

Marketing in cannabis is changing fast.

What worked a year ago might not work today.

At Lucky Leaf, we sat down with Surfside to talk about how data is shaping the future of cannabis marketing.

The message was clear. Guessing is not a strategy.

Understanding your customer, tracking behavior, and making informed decisions is what separates growing brands from stagnant ones.

This conversation connects directly to what we’re seeing across Minnesota. Operators are getting smarter, more intentional, and more focused on measurable growth.

Watch the full conversation:

Stay curious. The data is there. The opportunity is yours.